From June 23-25 we had the launching of a new program of IMO-Brazil, the Desvendar (“Unveil”), with 10 company owners from different sectors. They all share the steering conviction that the company does not exist just for the purpose of making profit (although this is a fundamental condition for the continuity of the company), but to generate value, a positive impact for all the stakeholders (clients, shareholders, co-workers, suppliers, community, nature…).

Also they share the experience that being an entrepreneur, to transform reality in the direction of what one beliefs, is not an easy task, in which you have to deal with all the contradictions of our society.  Therefor it is meaningful to meet other entrepreneurs who are facing similar challenges, being inspired by their stories and experiences to realize steps in this direction.

We had 7 company visits, starting with the Google Campus São Paulo, a space for supporting initiatives of the community, where we had our opening workshop. We visited young companies,  started out of the vision of “how it should be” ( Reload Positive Beauty, Okena and Recicleiros), and older, more established companies, making steps in the direction they believe in: Renova Ecopeças of Porto Seguro, recycling “total loss” cars, the culture of Green Economy at DPaschoal, the UGB’s (basic management units) at Terra Viva.

On the last day we had a round table with 3 politicians- entrepreneurs who decided to work on the public-political, looking to the interdependency ot these 2 fields- the economic and the political, for instance on the level of legislation, but also on the level of corruption.

During the Workshop at the end each one had the opportunity to decide about the actions they will undertake in his own life and company, related to what they learned these days. The company owners that took part were very enthusiastic about the experience and results and wish to continue this kind of experience in the future.

The initiative and coordination of Desvendar was of Jos Schoenmaker (IMO-Brasil) and Daniela Fainberg.

Visit Desvendar at DPaschoal

Visit Desvendar at DPaschoal

Visit Desvendar at Okena

Visit Desvendar at Okena

 

Roundtable about “Political A(r)tivism”

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